So you’ve set up your WordPress blog, prepared your email list and got a few people interested in what you have to say. Everything left to do now is create the actual content and observe the response of your audience. Since this is your first post, you want to write something amazing, dazzling and captivating, but your ideas are all over the place and there’s so much you could talk about!
If you want to write a great blog post, you’ll naturally need some talent with words and some knowledge about your topic. Aside from these obvious ingredients, there are a few tricks that can help you write a blog that is not only fun and useful to read, but also effective in hooking your audience and bringing in more subscribers.
Length and other technical details
The first step to write a great blog post is choosing a specific topic, and since you want your readers to be just as excited as you are about your website, this should be a subject you really enjoy. Once you’ve figured out what you want to write about, start by putting some thought into the title of your blog, which is actually much more important than you think. Indeed, the title or headline of your blog, as well as the featured subtitles are some of the very few tools you have at your disposal when it comes to reeling in your readers. That means that you’d better have an amazingly attractive title if you want people to read your great blog post, so put together a long list before you make your choice.
Although this might seem difficult to achieve to begin with, it turns out that the optimal length for a successful blog post is between 2,000 and 3,000 words, but this doesn’t mean that your blog should look like a dull block of text. On the contrary, you should always make your posts scannable by using lists and bulleting, different text formatting (like bold or italics for emphasis), appropriate images and just enough spacing. This way, your readers can easily navigate the post and commit to memory the details that are most important.
Finally, although this should not be your main concern when you start up your blog, you should nevertheless keep some basic SEO principles in mind when writing a great blog post. If you’re still unfamiliar with the term, SEO or search engine optimization consists of a series of techniques that can help your blog rank higher in search engines such as Google. When it comes to writing actual content, SEO mainly refers to conducting a keyword search for your topic and including these keywords in the text (headings and body) with a density of 1% to 3%.
As you learn how to write a great blog post, it’s essential that you remember the fact that users are only surfing the internet to solve a problem, whether this means they need an answer to a question or simply that they are bored. In other words, the only way a reader is going to stay on your page and read through your entire blog is if you’ve written something that is useful. That’s why it’s just as important to choose a topic that can make a contribution as it is to write about something you know and love.
The optimal blog length I’ve mentioned above gives you plenty of room to offer a comprehensive answer to a specific question or problem, so make sure that you use it to provide essential, well-organized information, rather than to ramble on about everything and nothing. Moreover, you should always choose a very specific issue when you write a blog, because otherwise the reader might feel that what you’re offering is much too general to be useful. On the same note, make sure that you don’t introduce too many points in just one blog and that you express the points you do want to make right up front. If you feel that you have much more to say and too little room to say it properly, why not dedicate a separate blog to your other ideas?
A very common mistake people make when learning how to write a great blog post is trying to make everything sound sophisticated and overly technical, because they believe this would give them more authority in front of their readers. The issue is that most people who will visit your blog will be regular folk looking for a simple way to solve a problem or spend some time, so facing them with a complicated and exaggeratedly difficult text will only put them off and make you sound condescending. After all, if they knew what all those technical terms meant, they wouldn’t be reading your blog post for help, would they?
If you really want to write a good blog post, then use a plain and concise style, as well as common-sense words that come naturally in a conversation. Using five words or a boring cliché when you could make your point with only one will most likely confuse your readers and make your post feel vague. Instead, it’s been demonstrated that people are much more receptive to stories than to information per se, so you could begin your post by sharing some of your personal experiences on the matter.
Before and after writing a blog post
You’ve finally finished writing your post, but remember that you’re not quite done yet! Proofreading and editing your writing is an essential part of creating an awesome blog post, so you should never skip on this task. If you feel too overworked, then take a break and come back to it later or simply ask a friend or colleague to proofread it for you. Although it might not seem like much, an ungrammatical sentence can ruin the credibility you’re trying to build with your readership, and even search engines take it into account when rating your website. Since you’ve done such a great work so far, it would be a shame to let a typo get in the way of your message.
Finally, you’ll notice that the entire writing process can be tremendously improved if you dedicate some time to your pre-writing routine. Simply put, this is the time when you should check your information, lay out your ideas and choose the best ones, as well as organize the future content into a clear format. Your readers will certainly thank you for presenting your answer in such a neat manner!