The most important step in taking your business to the next level and expand your audience is to create an online presence in the form of a website. But just like you spent a lot of time thinking of a perfect business name for your company, choosing the perfect domain name is also very essential because it not only reflects what your company or website is all about but also becomes your unique identity on the internet. However, since thousands of domain names are registered every day, it is sometimes difficult to get your hands on exactly the name you have in mind. Even if it is only registered and not used for a website, you will have to pay a lot of price for its registration.
It is recommended to register a domain name as soon as you launch your business in order to make sure you get a good one. But even if the one you have in mind have already been taken by someone else, there are some proven tips you can follow to find an effective and perfect domain name that not only suits your business but also helps to create a strong and powerful online presence in terms of search engine visibility.
Here are some guidelines you can follow to register a domain name that is effective, targeted to the right audience, and catchy – all at the same time.
- Try to look for professional names instead of ones that use ‘z’ in place of ‘s’ just to make it sound more funky. Even if the name with correct spelling is not available, it is recommended to try some other domain name ideas instead of changing the spelling or introducing a hyphen in between words. Correct spelling is easy to remember and therefore your customers will be able to find you more easily on the internet.
- Although long-tail keywords are becoming increasingly popular in the niche world, these keywords are not recommended for domain names. This is because long and complicated names are difficult to remember. Moreover, they show that the person is trying to play a search engine optimization tactic, which is no longer acceptable by popular search engines including Google. So, keep your perfect domain name short and simple.
- It is advisable to stay away from a long-tail keyword while finding the perfect domain name for your business but that doesn’t mean keywords are not important. There have to be some keywords that your business uses to allow its potential customers find it easily on the internet simply by typing those key phrases in the search engines. Make a list of these keywords and try different combinations along with your business or brand name to find a domain name that includes the most relevant keyword.
- Most businesses operate locally nowadays and therefore they try to target only local customers who search for services in a specific area. If your business is available for customers located in a particular city, then use the name of that city in your domain name to make more specific and easy to find.
- Similar domain names exist in a particular industry or niche so you have to choose a name that is easy to remember for your customers. Avoid using difficult words with complicated spellings so that even a layman is able to memorize your website name along with your business and/or brand name.
- If you have already registered your company, you must have chosen a unique and catchy name. However, if you haven’t performed this step but are still looking for the perfect domain name, make sure you don’t copy other brand names or website names that have already been registered and are trademarked.
- If there is a need to register more than one domain extension, do so. Remember, you won’t have to build a separate website for every extension but this step will make sure that other people do not steal your unique identity simply by registering a less popular extension, such as .info, .net, or .biz. Choose an appropriate extension for your main site, such as .com stands for commercial sites and .org stands for non-commercial organizations. See which category your business best falls under and then use it as the extension of your domain name.
- Established businesses not only purchase a single domain that becomes their primary website name, but also get their hands on misspelled versions of their brand name and redirect those addresses to their main site. This step is important to protect your brand name against theft and misuse on the internet. Moreover, if you don’t do it now someone else who is desperate to make money online will get hold of a different version of your brand name and then make it available as a premium domain name for which you will have to pay a huge price. So, think smart and act wisely before it’s too late.
- If your business or brand name is popular and you are mentioning it on social media networks before registering a domain, don’t delay the registration process. As discussed in the last point, someone who is eager to make good money online will check your name on domain registrants and if it is available, they will waste no time in getting it registered under their name – only to sell it off at a much greater price later on.
- Last, but not the least, see how your competitors have chosen their domain names and how well they are doing online to get an idea of keywords to utilize and the frequency and usage of stop words like ‘and’ and ‘the’ in the perfect domain name you have in mind.
Choosing the perfect domain name is not only essential for getting highly targeted search traffic to your website, but also to protect your identity and brand name in the long run. So, don’t delay this process even if you have no plans of building a business website in near future. Sooner or later you are going to realize the importance of online presence of your business, so don’t overlook the importance of this step.